Google Adwords Researcher

I completed a Google Adwords campaign for the School of Journalism and Communication at the University of Oregon.

I analyzed the SOJC’s current web traffic and Facebook activity to understand click rates, sessions, organic search, direct search, and paid search. This report explains the SOJC’s current audience, behavior, location, and trends. The recommendations will convert working professionals into graduate students at the SOJC Graduate School in Portland.

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Download report in a PDF.